News America Marketing
News America Marketing came to LU©AS&Co. seeking help telling their story to the world, to their employees, and in board rooms.
Facing disruptions in the media/marketing landscape, we were tasked to help redefine their strategy, elevate the materials, and create content that would introduce them to new audiences.
Above is a video that gives the massive organization a more human face; below is a collection of slides & social media posts that re-introduced News America Marketing to those who thought they were familiar with the company.
These are part of a highly-targeted paid/owned media campaign that introduced News America Marketing to new audiences via professional social networks and digital trade media.
News America Marketing retains LU©AS&Co. as an ongoing resource for content and storytelling needs, like this case study and the presentations below.