Kind words from people I have worked with and for. And a rave review from the New York Times.
AWARDS
Emmy | Cannes Lions | One Show | Communication Arts | Clio | Lürzer’s Archive | London International Festival |
Australian Writers & Art Directors [AWARD] | Asian Advertising Awards | Asia-Pacific Adfest | Philippine 4As | Philippine Advertising Congress | HK4As |
JURIES
One Show | Asian Advertising Awards [Chairman] | HK4As [Chairman] | NY Art Directors’ Club | AICP | IAB MIXX | Philippine Advertising Congress |
For the search engines. 😉
John Vitro — Partner/Creative Chairman, Vitro Agency
"Smart, strategic, and fearless in his desire to do great work are the characteristics that I would use to describe Marc. His passion and enthusiasm for doing work that gets noticed and solves problems connects him with both staff and clients. Watching Marc lead was a good reminder of what it takes to be a creative director. His direction consistently clear and his interaction always endearing combined to create and sell work that we could all be proud of."
Marty Cooke — Creative Director, Cooke&Co
"Marc is a passionate, never-say-die creative guy. He's super responsible. You can give him a big assignment + never worry it won't get done. Marc is a copywriter in the classic mold (I believe he was trained by the legendary copywriter, Neil French) who's taken those skills into all manner of media; from traditional to digital to non-traditional. He's also got a great laugh."
Rick Boyko — Experienced Creative Leader and Educator
"Having worked with Marc at Ogilvy, he was always someone that I could count on to solve a problem in a different way. He never quit thinking about or stopped pursuing ways to improve his ideas. He is a self starter who never bitches or complains."
Neil French — Worldwide Creative Director, WPP
"I must say something nice, but first...Marc tells me I hired him twice! Why, I've no idea; I always thought a hire was servitude for life, with pay. No matter; just goes to show how much I valued him. One more thing; there may well be others on your shortlist who can do the task as well or even as brilliantly. The big difference is that Marc is also a lovely bloke. That's most important these days."
Chris Wall — Vice Chairman, North America, Ogilvy & Mather
"Marc: glib, clever, on-point, well-spoken and well-spoken of. When he left, the day was rued."
Helayne Spivak — EVP, Chief Creative Officer, Saatchi & Saatchi Wellness
"I don't write recommendations often. I have to have worked closely with the person and respect them and their talent. Marc worked for us on an extremely complicated project that had been attempted a few times before, to no great success. One of Marc's gifts is to take complex problems and reduce them to clear, rock solid strategies and the result was a brilliant, full channel, wonderfully creative solution that had the rest of the brand team thinking...why didn't I think of that. That's just the way Marc works and thinks. So, yes. I recommend Marc. I think he's one of the best. If you want more details, feel free to call me at 212-463-3529."
Michael Nuzzo — Group Creative Director, 360i
"Marc Lucas is one of the best and smartest executive creative directors I've ever had the pleasure of working under. Whether it's a multi-million-dollar pitch or a pro bono project, Marc is all about the work — repeat, all about the work. But it's on his people that he spends most of his energy. He manages with respect, not tyranny. He treats his team like people, not factory workers, and that's why they work hard for him. Marc Lucas stands apart as one of the best in the business and I look forward to working with him again."
Angelique Bellmer Krembs — Global Head of Brand, BlackRock (former CMO, News America)
"Marc is a fantastic creative partner, with whom I was lucky enough to work with on many strategic projects while I was CMO at News America. Marc is able to see the big picture quickly and added enormous value to our company narratives — both from a strategic perspective (what exactly are we trying to say?) and from a creative perspective (what is the most compelling way to say it?). He consistently exceeded my expectations and the expectations of the whole C-suite in his ability to deliver game-changing content. His knowledge, experience, and connections across Media (video, podcasts, advertising, social, b2b, corporate communications, internal comms, etc) also make him a valuable asset for the team. I am proud to consider Marc a professional friend because of his continuous intellectual curiosity and his delightful working style. A true pleasure to work with!"
Mark Kaminsky — Partner, SS+K
"Marc disproves the idea that top creatives are temperamental freaks because he's among the most reliable for both great work (marvelous ideas & copy) and great collegiality. Marc helped to make SS+K a better place as much by improving our advertising product as by pushing our asymmetric process forward. He is a home run hitter who looks after the bat boys & girls."
Debi R. Feinman — Managing Director, Ogilvy & Mather
"Working with Marc as a creative partner was always a great experience. Strategically spot on, passionate, and always pushing the boundaries. That's why I love working with him. It made me be a better communications professional."
Pete Stein — CEO, Razorfish
"Marc is a wildly talented creative leader who understands how to create work for a post-mass media world. He is terrific at inspiring teams to do great work, and clients to take a leap of faith. Most of all, Marc is a great partner who is passionate about building a great agency."
The New York Times — Stuart Elliott, August 30, 2004
"There were scores of commercials from Olympic sponsors and suppliers who sought to wrap themselves around the rings, but none so clever as those from the DHL delivery service owned by Deutsche Post. How far will DHL go to help the athletes? Cyclists use a delivery truck to train, an archer uses a delivery box to store her arrows and DHL employees rush to cushion a long jumper's return to earth with packing foam. Gold. Agency: Ogilvy & Mather Worldwide, part of WPP."