We made history with a social media holiday card for Bacardi's Facebook community. This breakthrough experience brought the brand over half a million new likes in a few months. The site is no longer live but you can see the case study film below.
Here’s a walkthrough of the whole experience.
Bacardi the “Unwrap the Night” Facebook app. The app is part of a holiday promotion and creates a personalized interactive experience by pulling information from the user’s Facebook profile. The campaign simulates the first-person experience of attending a house party. Users can order drinks off a menu that features cocktails named after your friends or play DJ and mix up the party tracks. Want to join the party? Please visit http://www.unwrapthenight.com/