LU©AS&Co.
Purveyors of Problem Solving Ideas™
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AT&T: Where will you be?

How did we tell the world that AT&T offered more live TV on mobile devices than cable? We asked, 'Where will you be (when historic things happen)?' We created TV, a website, and online videos for the campaign. Our favorite spot featured the first female pitcher in a major league game. It prompted an interesting conversation around gender equality in sports.